Bp: Agenda of Europe in Japan

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08/23 "Japan.Com: between myth and reality" By Florent Skrabacz (French Trade Commission, Osaka), Cedric Courcelle (F.T.C., Tokyo)
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D+T: Friday Sept 1 2000, 1400-
PLACE: TBD
REGISTER: mail
OUTLINE:go
SPEAKERS:go
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"Japan.Com: between myth and reality" How can your business in Japan enter the .com channel today?
OUTLINE: Programme Schedule:
As shown in many publications and statistics, Japan is now witnessing explosive growth of its e-commerce market. This growth is being followed by a shift in the categories of products and services, which are sold on the Internet. It has also crystallized and intense competition between Internet Services Providers (ISPs), Application Service Providers, Shopping Malls, door-to-door delivery companies, payment companies, etc... The following questions are raised by foreign e-commerce companies aiming at the Japanese market :
-Are Shopping Malls a good way of entering the Japanese market? What is the profile of the Japanese e-client?
-What kind of services shall be included in the e-shop to attract consumers? What are the ways to include them?
- What are the items to take into account, especially when targeting Japanese customers?
- What can be done without having a physical presence in Japan?
In this seminar, we will look more specifically at the various ways European Businesses based in Japan can leverage the internet to boost (or at least secure) their market penetration. We'll also try to answer the abovementioned questions with one conviction : according to what many e-shops tenants confirmed us during our researches about e-commerce, there is still a lot of room for growth for foreign e-shops in Japan.

SPEAKERS:
Mr Florent SKRABACZ currently works as Trade officer in the French Trade Commission in Osaka, and is specialised in e-commerce topics. Currently lecturing for the e-business community in Kansai, Mr Skrabacz holds a post-graduate degree in Japanese economics and management and is also preraring a special report on the development of e-commerce business in Japan.
Mr Cedric COURCELLE works as Deputy Commercial Attache at the French Embassy in Japan, and specializes in the fields of IT, Telecom and Electronics industries. Mr Courcelle holds a Master degree in Japanese language and a Professional qualification in International Trade. Mr Courcelle recently worked on the survey on Japanese New Economy. From October 2000, Mr Courcelle will work as Project Manager for the newly-established Tokyo branch of Business Interactif (http://www.businessinteractif.fr), a major French web agency.

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